Case studies
Each one covers the context, the problem, my responsibility, the decisions made, and the results. Company and client details are kept confidential.
CRM / Portal migration
A sales portal and a marketing portal consolidated into a single HubSpot portal, with every record, association and activity carried across, and a full sandbox rehearsal before the real cut-over.
Real estate / HubSpot CMS
A bilingual Italian/English HubSpot CMS site for a boutique real estate agency, where every listing is a CRM record and every property page is generated from it.
Cybersecurity / AEO and GEO
Technical lead on answer-engine and generative-engine optimisation for a bilingual English/German B2B cybersecurity site, from a custom crawler through implementation to post-launch monitoring.
Manufacturing / B2B commerce
Theme, site migration, consent and a gated B2B webshop for a newly independent advanced-materials manufacturer that had to stand on its own within weeks of separating from its parent group.
Industrial manufacturing / Measurement
A WordPress-to-HubSpot redesign for a trilingual Nordic industrial manufacturer, with a measurement baseline built first so every gain can be shown, not claimed.
From CMS themes and portal merges to AEO audits, I fix problems where they start and measure what changes.