Projects

Subsystems I've designed and built

Five HubSpot projects, start to finish. Clients are described by sector only, and no client data or screenshots are shown.

Portal Migration

Problem: A business ran two production HubSpot portals, one for sales and one for marketing, and needed them merged with every record still attached to the right company, deal and person.
What I built: A migration engine in Node.js, Express and MongoDB against the HubSpot v3/v4 APIs, a spreadsheet-driven merge rules engine, a parser that retries rejected writes, and a React dashboard to start, monitor and resume runs.
My role: Migration engine, Merge rules engine, Error recovery and data-quality safeguards, Operations tooling

HubSpot CMS · Real Estate

Problem: The agency needed a bilingual site whose listings were managed in the CRM, not maintained as static pages, plus a members' area, a clean bill of SEO health, and tracking it could trust.
What I built: Listings as a HubSpot custom object rendered by one template pair in both languages, a Cloudflare Worker that resizes and caches photos at the edge, gated membership content, and SEO and analytics fixed at the template level.
My role: CMS templates, Edge image pipeline, SEO programme, Analytics and compliance

AEO / GEO · Technical SEO

Problem: The vendor wanted to be cited by AI assistants, and to know exactly why competitors were being cited instead.
What I built: A reproducible crawler and audit toolkit in Python, an AI-citability review and competitor citation-gap teardown, JSON-LD and hreflang specs, and schema and template fixes rolled out in the CMS.
My role: Technical lead, AEO / GEO, Crawler and audit toolkit, Implementation-ready specs, Implementation and monitoring

HubSpot CMS · B2B Commerce

Problem: Carved out of a large industrial group, the company needed its own web presence, its own customer data and online ordering, all in place within weeks of separation.
What I built: A HubSpot CMS theme written from scratch, two legacy product sites merged into one, GDPR-compliant re-consent, a gated B2B webshop on AWS with denied-party screening and Stripe checkout, and a datasheet centre.
My role: HubSpot CMS theme, Site migration, Consent, B2B commerce

Redesign · Measurement

Problem: The client needed to move from WordPress to HubSpot CMS with a full redesign and better lead generation, and to be able to measure what SEO and AEO actually changed.
What I built: Responsive designs for every page type, a four-year traffic baseline, a dashboard specification with written rules, HubSpot's AEO tool with 25 prompts in three languages, and 34 FAQs with structured data.
My role: Redesign, Migration, Measurement baseline, Dashboard specification

Need a HubSpot site or migration done properly?

From CMS themes and portal merges to AEO audits, I fix problems where they start and measure what changes.