Redesign · Measurement
WordPress to HubSpot, Measured
A WordPress-to-HubSpot redesign for a trilingual Nordic industrial manufacturer, with a measurement baseline built first.
- HubSpot CMS
- Marketing Hub
- AEO tool
- Custom reports
- Python
- HTML / CSS
The problem
The client needed to move from WordPress to HubSpot CMS with a full redesign and better lead generation, and to be able to measure what SEO and AEO actually changed.
What I built
Responsive designs for every page type, a four-year traffic baseline, a dashboard specification with written rules, HubSpot's AEO tool with 25 prompts in three languages, and 34 FAQs with structured data.
My role
- Redesign
- Migration
- Measurement baseline
- Dashboard specification
Technical highlights
- 4 years of traffic baselined before launch
- 25 AEO prompts tracked across English, Finnish and Swedish
- 34 FAQs with FAQPage and Organization structured data
- Launched on native HubSpot forms, so every conversion is tracked