Muhammad Usman
HubSpot Developer · CMS, Migrations & AEO · Lahore, Pakistan
Summary
I'm a HubSpot developer based in Lahore, Pakistan, working remotely. I build HubSpot CMS sites, migrate and merge CRM portals, and make sites readable for search engines and AI assistants. When a project needs more than HubSpot offers, I write the code myself, usually in Node.js or Python: a migration engine against the HubSpot v3/v4 APIs, a Cloudflare Worker that shrinks listing photos at the edge, or a crawler that audits a 270-page site for AI search.
Technical skills
- HubSpot
- HubSpot CMS, HubL, HubDB, CRM Custom Objects, Memberships, CRM v3/v4 APIs, Marketing Hub, Content Hub, Sales Hub, AEO Tool, Custom Reports
- Development
- Node.js, Express, MongoDB, React, JavaScript, Python, HTML / CSS
- Edge & Commerce
- Cloudflare Workers, AWS, Stripe
- SEO & AEO
- JSON-LD, hreflang / x-default, Search Console, Core Web Vitals, AI Visibility Data
- Analytics & Compliance
- GTM, GA4, Google Ads Conversions, Consent Mode v2, GDPR Consent, WCAG AA
Selected projects
HubSpot Portal Merge
A sales portal and a marketing portal consolidated into one HubSpot portal, with every record, association and activity carried across.
Bilingual Real Estate Site
A bilingual Italian/English HubSpot CMS site for a boutique real estate agency, where every property page is generated from a CRM record.
AEO & GEO for a 270-Page Site
Technical lead on answer-engine and generative-engine optimisation for a bilingual English/German B2B cybersecurity site.
Web Presence & B2B Webshop
Theme, site migration, consent and a gated B2B webshop for an advanced-materials manufacturer, within weeks of its carve-out from a parent group.
WordPress to HubSpot, Measured
A WordPress-to-HubSpot redesign for a trilingual Nordic industrial manufacturer, with a measurement baseline built first.
Certifications
- HubSpot CMS for Developers II (HubSpot Academy)
- HubSpot Content Hub (HubSpot Academy)
- HubSpot Sales Hub (HubSpot Academy)